Technical Digital Marketing
Traffic is easy. Turning it into pipeline is the hard part.
We handle the technical side of marketing — architecture, tracking, automation, and integrations — so your site converts, your data is trustworthy, and your ad spend is measurable.
Technical SEO
01 Technical SEO & Site Architecture
- Optimize site architecture, internal linking, and URL structure for crawlability
- Improve site speed and Core Web Vitals on desktop and mobile
- Implement schema markup (structured data) for rich search results
- Manage crawling and indexing via sitemaps, robots.txt, and canonical tags
- Audit and fix broken links, duplicate content, and redirect chains
Analytics & Tracking
02 Marketing Analytics & Tracking
- Configure Google Tag Manager and Google Analytics 4 data pipelines
- Track conversions, on-site behavior, and multi-channel attribution
- Build reporting dashboards tied to real business outcomes
- Audit tracking accuracy and align it with consent/privacy requirements
Automation & Integration
03 Marketing Automation & CRM Workflows
- Build lead-scoring rules and nurture workflows in HubSpot, Marketo, or similar platforms
- Connect marketing automation to your CRM for clean sales handoff
- Design lifecycle email sequences from first touch to close
04 API & Systems Integration
- Connect front-end advertising data to back-end sales data (e.g., Meta Conversions API, Salesforce)
- Build custom integrations between ad platforms, CRM, and analytics tools
- Improve ad ROI measurement accuracy across channels
Conversion Optimization
05 Conversion Rate Optimization (CRO)
- Run A/B and multivariate tests using platforms like Optimizely or VWO
- Optimize website elements, forms, and landing pages to lift conversion rate
- Use heatmaps and session recordings to identify friction points